Barcelona's commercial value is soaring as the club continues to dominate European football and attract major sponsors. In its latest financial report, the Catalan giants have revealed that their sponsorship revenue has surpassed previous highs, setting a new record.
The report shows that Barcelona's total income for the year ended June 30, 2021, was €469 million (approximately $557 million), up from €421 million in 2020-21. This increase is largely due to the club's strong performance on the pitch, which has attracted major sponsors such as Adidas, Puma, and Coca-Cola.
Adidas is one of the most significant sponsors of the club, with a five-year deal worth over €350 million ($428 million). The company has invested heavily in the development of the club's youth academy and has also provided support for the club's social initiatives, including the "Barça For All" program, which aims to promote equality and diversity within the club.
Puma has also played a key role in the club's success, providing kit and trainingwear for the team. The company has signed a three-year deal worth over €100 million ($124 million) to continue its partnership with the club.
Coca-Cola, another major sponsor, has been involved with the club since 2014 and has provided funding for various projects at the club's training facilities. The company has also supported the club's charitable work through its "Coke Zero" initiative, which focuses on promoting healthy lifestyles among children.
These major sponsors not only provide financial support but also help to raise the club's profile and attract fans from around the world. The success of these partnerships has helped to drive the club's commercial value even further, making it one of the most valuable sports clubs in the world.
Overall, Barcelona's success on the pitch and its ability to secure major sponsorships has helped to boost the club's commercial value. As the club continues to dominate European football, it is likely that its sponsorship revenue will continue to rise, setting new records and cementing its position as one of the most successful and valuable sports clubs in the world.